Table of Contents
- Background
- Definitions
- Data Controller
- Summary of the Processing of your Personal Data
- Why do we Process your Personal Data?
- What Personal Data is Processed and on what legal basis?
- Social platforms
- Children's Personal Data
- How long is your Personal Data stored?
- Cookies
- Your rights
- Consent to the Processing of Personal Data
- Profiling
- To whom do we transfer your Personal Data?
- How do we protect your Personal Data?
- Supervision and compliance
- Third-party terms
- Changes to the Privacy Policy
- Contact us
1. Background
We care about your privacy. It is very important to us that you, as a customer, feel confident in how we safeguard your privacy.
This policy ("Privacy Policy") has been designed to make you aware that Friluftsvaror Nordic AB ("Friluftsvaror", "we", "us") processes your personal data in a legal, appropriate, and secure manner. The Privacy Policy describes how Friluftsvaror processes your personal data and what rights you have under the provisions of the EU General Data Protection Regulation (EU) 2016/679 and associated implementing and supplementary data protection regulations ("Data Protection Regulations").
The Privacy Policy applies when (i) Friluftsvaror provides goods and services to you during purchases and orders on our website Friluftsvaror.se ("Friluftsvaror.se"), (ii) for sending newsletters, general and tailored offers and other similar marketing, (iii) in customer service matters and in our product development, and (iv) in other contacts with us, via Friluftsvaror.se, via social platforms, email, or telephone.
In addition to this Privacy Policy, our terms and conditions of purchase apply for purchases and orders on Friluftsvaror.se.
2. Definitions
In this Privacy Policy, the term "Personal Data" refers to information that can be attributed to an identified or identifiable natural person, e.g., name, address, personal identification number, date of birth, credit card number, email address, phone number, purchase history, and IP address.
In this Privacy Policy, we describe how we process your Personal Data. The term "Processing" refers, for example, to our registration, storage, transmission, and other uses of your Personal Data in the manner described in this Privacy Policy.
3. Data Controller
Friluftsvaror.se is operated by Friluftsvaror Nordic AB, corporate registration number 559471-4775, with postal address Agnesfridsvägen 178, 213 75 Malmö. Friluftsvaror Nordic AB is the data controller for the Processing of your Personal Data.
4. Summary of the Processing of your Personal Data
Below is a summary of the Personal Data Processing we perform. We also describe the Processing in detail in sections 5, 6, 7, 8 and 9 of this Privacy Policy.
4.1 Purpose:
For the sale and delivery of goods and services.
Categories of Personal Data:
- Contact information
- Personal identification number
- Account and payment details
- Payment history
- Information from credit checks
- Purchase information
- Delivery number
- Order number
Legal basis: Fulfillment of contract
Storage period: 36 months after purchase or longer in case of warranty obligations.
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4.2 Purpose:
To market Friluftsvaror and offer you newsletters, event invitations, beneficial offers and personalized marketing.
Categories of Personal Data:
- Contact information
- Personal identification number
- IP address
- Search and click history as well as order and purchase history
Legal basis: Legitimate interest. Consent.
Storage period: 36 months after purchase. Until you revoke your consent.
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4.3 Purpose:
To provide customer service, product development, and service.
Categories of Personal Data:
- Contact information
- Personal identification number
- Information on purchases and any feedback
- Information from customer surveys.
Legal basis: Legitimate interest.
Storage period: Up to 36 months after your case is closed, depending on the nature of your case.
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4.4 Purpose:
To comply with legal requirements, such as the Accounting Act or the Money Laundering Act.
- Contact information
- Personal identification number
- Payment history
- Correspondence
- Information on purchases and any feedback.
Legal basis: Legal obligation.
Storage period: As long as we are obliged to store the data by law.
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5. Why do we process your Personal Data?
Friluftsvaror processes your Personal Data for various purposes. In summary, the Processing is carried out for the purpose of:
- Providing goods and services and otherwise fulfilling the agreement entered into with you in connection with an order;
- Enabling general customer care (quality work, statistics, market and customer analysis, and business development) and customer service, e.g., when you contact our customer service via email and phone;
- Providing information about events, sending newsletters, and sending general and tailored offers by post and email;
- Providing information to you and otherwise communicating with you via social platforms;
- Being able to manage and implement participation in any competitions and events;
- Preventing fraud and performing risk management; and
- Complying with applicable legislation.
We only collect Personal Data that is necessary for the purposes described in this Privacy Policy. What Personal Data we collect about you depends on which of our goods or services you have requested, ordered, or purchased, or how you have come into contact with us.
Friluftsvaror collects Personal Data about you when you use Friluftsvaror's services, such as when making a purchase or as a visitor to Friluftsvaror.se, or when you contact Friluftsvaror via our customer service.
In addition to the Personal Data you provide to us yourself, or that we collect during the provision of our products and services, we may also collect Personal Data from third parties. These third parties vary from time to time but include, among others, providers of address information from public registers to ensure we have the correct address details, and credit rating agencies or banks from which we receive information on creditworthiness or information for money laundering checks. Furthermore, advertising networks, measurement tools, or third parties that help Friluftsvaror or them understand user behavior and preferences are used. For example, an advertiser may provide Friluftsvaror with information about what happened after a click on an ad so that Friluftsvaror can measure ad effectiveness and become more relevant to you as a customer.
When you are asked to provide Personal Data, e.g., during a purchase, you can choose not to do so. If you choose not to provide Personal Data that is necessary to access a certain product or service, it may result in you being unable to complete your purchase or order, or that we otherwise cannot fulfill our commitments to you.
Furthermore, we collect Personal Data by using cookies (small text files stored on your device) on Friluftsvaror.se. We do this to ensure that Friluftsvaror.se and our online services function as well as possible and provide you with a good customer experience, as well as offer you tailored offers. Read more about how we use cookies in section 10.
6. What Personal Data is Processed and on what legal basis?
FOR PURCHASES, ORDERS AND CERTAIN MARKETING
The Personal Data we process when making a purchase or order on Friluftsvaror.se is:
(i) First and last name;
(ii) Invoice and delivery address;
(iii) Phone number;
(iv) Email address;
(v) Personal identification number;
(vi) Account and payment details;
(vii) Payment history;
(viii) Information from credit reports;
(ix) Delivery number;
(x) Order number;
(xi) Purchase history;
(xii) IP address and information about your use of Friluftsvaror.se, such as which goods and/or services you have shown interest in, search and click history, as well as your order history and purchasing patterns.
The processing of Personal Data is necessary for Friluftsvaror to be able to provide sales and delivery of products and services and thereby fulfill the purchase agreement with you.
The processing of your personal identification number is for a secure identification of you as a person or your Personal Data. The use of a personal identification number for secure identity is also the only guarantee that valuable documents do not end up in the wrong hands and are used by the correct person. We always minimize the use of your personal identification number as much as possible.
The Personal Data may also be used by us to provide you with offers of benefits such as discounts, general and personal offers, event invitations, gifts, or other offers that we believe may be of interest to you and that are beneficial to you. We base this processing on our legitimate business interest in being able to offer you, as a customer, beneficial offers and a better customer and purchasing experience. In this assessment, we have carried out a balancing of interests where we have considered, among other things, that the processing does not concern any sensitive Personal Data and that we have a clear business interest in being able to effectively market our products and services to you as a customer. You can contact us at any time to decline further marketing in the manner set out below or by following the link in the mailing.
WHEN YOU HAVE REQUESTED NEWSLETTERS AND OFFERS
The Personal Data we Process when you have requested newsletters and other offers is:
(i) First and last name;
(ii) Invoice and delivery address;
(iii) Phone number;
(iv) Email address;
(v) Personal identification number;
(vi) Which of our newsletters you have interacted with and which of our events you have registered for and/or participated in;
(vii) IP address; and
(viii) Information about your use of Friluftsvaror.se, such as which goods and/or services you have shown interest in, as well as your order and purchase history and purchasing patterns.
When you have registered to subscribe to our newsletter, which includes exclusive offers, information about product launches, etc., the Processing of Personal Data takes place with your consent.
FOR CUSTOMER SERVICE, PRODUCT DEVELOPMENT AND SERVICE
The Personal Data we process when you communicate with us is:
(i) First and last name;
(ii) Invoice and delivery address;
(iii) Phone number;
(iv) Email address;
(v) Personal identification number;
(vi) Information on purchases and any complaints;
(vii) Information from customer surveys; and
(viii) IP address and information about your use of Friluftsvaror.se, such as which goods and/or services you have shown interest in, as well as your order and purchase history and purchasing patterns.
The processing of Personal Data is necessary for Friluftsvaror to be able to provide good service through our customer service, develop our services and products, and to investigate any complaints, thereby fulfilling our legitimate interest in handling customer service matters and developing our business efficiently.
TO COMPLY WITH LEGAL REQUIREMENTS
Some of the Personal Data that Friluftsvaror processes is used to fulfill legal obligations under laws, judgments, or government decisions. Such requirements may, for example, relate to product liability and product safety, such as the production of communications and information to the public and customers about product alerts and product recalls, for example in the event of suspicion of a defective or health-hazardous product. It may also be required by the Accounting Act (1999:1078) or the Money Laundering Act (2017:630). Personal Data processed for Friluftsvaror to fulfill its legal obligations are normally:
(i) First and last name;
(ii) Phone number;
(iii) Payment history;
(iv) Email address;
(v) Personal identification number;
(vi) Correspondence with you; and
(vii) Details of any purchases, such as the item you bought and any feedback.
7. Social platforms
Friluftsvaror uses Facebook, Instagram, Youtube, LinkedIn, and TikTok as channels to connect with customers and to market and inform about our products and services. In connection with this, Friluftsvaror is the data controller for publications and information that contain Personal Data and are made on social platforms by you as a user in the form of, for example, comments, pictures, and video clips. Friluftsvaror does not tolerate offensive content being published on our Social Media. Friluftsvaror asks our users to report offensive content to us so that we can ensure such content is not present. Friluftsvaror may therefore also remove content on social platforms if we deem it necessary.
8. Children's Personal Data
Friluftsvaror does not intentionally collect Personal Data from children under 16 years of age unless this Processing has been preceded by the guardian's approval. If we discover that children under 16 years of age have provided us with Personal Data without the guardian's approval, we will immediately delete it. If you become aware that a child has provided their Personal Data to us without parental consent, please contact us so that we can take the necessary measures.
9. How long is your Personal Data stored?
Your Personal Data will only be stored for as long as there is a need to store it to fulfill the purposes for which the Personal Data was collected in accordance with this Privacy Policy.
Existing customers' Personal Data is stored for marketing purposes only for 36 months after the last purchase. If you do not wish for us to store Personal Data for marketing purposes during this time, you are welcome to (i) contact us and object to this or (ii) follow the link in the mailings.
If you have given your consent to receive offers from us, we will Process your Personal Data for that purpose until you unsubscribe or inform us that you no longer consent to receiving offers. You can do this by (i) contacting us or (ii) following the link in the mailings.
Personal Data provided to us in conversations with customer service, etc., and that does not lead to a purchase, will be deleted no later than 36 months after your matter with us has been closed.
Personal Data necessary to fulfill any warranty commitments and complaint cases will be stored for as long as it is required for us to fulfill our warranty commitment.
To enable Friluftsvaror to fulfill the legal obligations that follow from law or to be able to protect our legal interests (if a legal process is ongoing), we may store the Personal Data for a longer period. However, Personal Data is never stored longer than is necessary or legally required for the respective purpose.
10. Cookies
Friluftsvaror uses cookies to deliver a tailored and smooth online experience, to enable the sending of customized ads and offers, and to improve your experience of Friluftsvaror's services. Friluftsvaror uses cookies on Friluftsvaror.se and in Friluftsvaror's services. In our Cookie Policy, we explain more about how we use cookies and what choices you can make.
11. Your rights
You have the right to receive information about the Processing of your Personal Data that we carry out. Below is a summary of the rights you can assert by contacting us. Our contact information can be found at the end of this Privacy Policy.
Right of access
You have the right to request information, free of charge, about the Processing we carry out regarding your Personal Data. You also have the right to receive a copy of the Personal Data we Process about you. This request must be submitted to us in writing, clarifying what information you wish to access. We will respond to your request without undue delay. If we cannot fulfill your wishes regarding access to the data your request concerns, we will provide a justification for this. The copy of your Personal Data will be sent to your registered address unless otherwise agreed in writing. To verify your identity when you make a request, we may ask for additional information from you.
Right to rectification
The primary responsibility for ensuring that the Personal Data we Process is accurate rests with Friluftsvaror as the data controller. If you inform us that the Personal Data you provided is no longer accurate, we will, if that is the case, rectify it as soon as possible.
Right to erasure
You have the right to request that Friluftsvaror, without undue delay, erases your Personal Data. Personal Data shall be erased in the following cases:
(i) if the Personal Data is no longer necessary for the purpose for which it was collected;
(ii) if you have withdrawn your consent and the Processing is based solely on consent as a legal basis;
(iii) if Processing is carried out for direct marketing and you object to your Personal Data being processed for this purpose;
(iv) if you object to the Processing of Personal Data that takes place after a balancing of interests and your interest outweighs ours;
(v) if your Personal Data has not been Processed in accordance with the Data Protection Regulations; or
(vi) if erasure is required to fulfill a legal obligation.
There may be obligations that prevent us from immediately erasing all your Personal Data. These obligations derive from applicable legislation within, for example, accounting. If certain Personal Data cannot be erased due to applicable legislation, we will ensure that the Personal Data can only be used for the purpose of fulfilling such legal obligations and not for any other purposes.
Right to restriction
You have the right to request that Friluftsvaror temporarily restrict the Processing of your Personal Data. Such a restriction can be requested in the following cases:
(i) if you believe that the Personal Data we hold about you is not accurate and you have requested rectification in connection with this;
(ii) when the Processing of your Personal Data is not compatible with the rules in the Data Protection Regulations but you still do not want your Personal Data to be erased, but rather restricted; and
(iii) when we no longer need your Personal Data for the purposes of our Processing, but you need them to establish, assert, or defend a legal claim.
If you have objected to the Processing of your Personal Data, the use of the Personal Data may be restricted while the investigation is ongoing. Upon restriction of your Personal Data, Friluftsvaror will only store your Personal Data and obtain your consent for further Processing.
Right to data portability
You have the right, in cases where we Process your Personal Data with your consent or to fulfill a contractual obligation with you, to demand that we provide all Personal Data we hold about you and that is Processed in an automated manner, in a machine-readable format, which can be, for example, an Excel file or a CSV file. If technically possible, you further have the right to request that we transfer your Personal Data to another data controller.
Right to object
You have the right to object to our Processing of your Personal Data if the Processing is based on our legitimate business interest and a balancing of interests. In these cases, Friluftsvaror will ask you to specify which Processing you object to. If you object to any Processing, we will only continue with the Processing if there are legitimate reasons for the Processing that outweigh your interests.
12. Consent to the Processing of Personal Data
If you have given your consent, Friluftsvaror will from time to time send you newsletters and marketing that we believe you will be interested in via email.
You decide whether you want to give your consent to the intended Processing and when you want to withdraw your consent to such Processing. If you wish to withdraw your consent, please contact us as indicated below or by following the link in the mailing.
Read more about what it means to have given your consent under point 6 above.
13. Profiling
Friluftsvaror will analyze your purchase history, your purchasing behavior, and your behavior on Friluftsvaror.se in order to gain more knowledge about you as a customer and our customers in general, and to be able to improve our offers (this constitutes so-called "Profiling"). For the same purpose, we may also look at any personal wishes or preferences you have provided to us, e.g., information that you are interested in a special category of goods. We do this by analyzing which purchases you have previously made and which items you have looked at or placed in the shopping cart on Friluftsvaror.se or based on what you have clicked on in our newsletters or our other communication with you. Based on this information, we provide our customized marketing and offers to you.
Friluftsvaror bases the Processing of Personal Data that occurs for Profiling according to the Data Protection Regulations on our legitimate business interest in being able to send offers and information to you that we believe you are interested in. As a basis for this, we have carried out a balancing of interests where we have, among other things, considered that the Processing does not affect any sensitive Personal Data, that you are a customer with us, and that we have a clear business interest in being able to effectively market our products and services to you as a customer.
You can object to the Processing of Personal Data through Profiling at any time. You do this by contacting customer service at kundtjanst@friluftsvaror.se. Once we have received your message, we will stop Processing your Personal Data for Profiling.
14. To whom do we transfer your Personal Data?
To provide some of our services and products, we engage selected third parties. This means that we share some of the Personal Data we have collected about you with them, for example, with cooperation partners such as providers of CRM systems and case management, card and communication services, or who provide printing and distribution. In connection with such sharing or transfer of your Personal Data, Friluftsvaror takes technical and organizational measures to ensure that your Personal Data is handled in a secure and safe manner. These selected third parties will only Process your Personal Data in ways that comply with this Privacy Policy and to fulfill one or more of the purposes stated in this Privacy Policy.
Friluftsvaror may be obliged to disclose your Personal Data upon request by law and authority decisions. Such disclosure may, for example, occur to the Police or the Swedish Tax Agency.
In the event of changes to our operations or ownership of Friluftsvaror, your Personal Data may also be shared with third parties. Should Friluftsvaror sell all or parts of its business or assets, Friluftsvaror may disclose your Personal Data to a potential buyer or its advisors.
Friluftsvaror will not sell your Personal Data to third parties unless we have first obtained your approval.
15. How do we protect your Personal Data?
To protect your personal privacy, detect, prevent, and limit the risk of hacker attacks, etc., Friluftsvaror takes a number of technical and organizational information security measures. When transferring sensitive Personal Data such as credit card numbers and passwords, etc., via the internet, this Personal Data is protected by encryption. Friluftsvaror also takes measures to protect your Personal Data from unauthorized access, misuse, disclosure, alterations, and destruction. Friluftsvaror ensures that access to your Personal Data is only given to personnel who need it to fulfill their work tasks and that they Process your Personal Data with confidentiality.
16. Supervision and compliance
If you are in any way dissatisfied with how we Process your Personal Data or if you believe that your Personal Data has been Processed in violation of the Data Protection Regulations, you are welcome to contact us. You can also submit a complaint to the supervisory authority, which is currently the Swedish Data Protection Authority (Datainspektionen). You can find more information on how to do this at www.datainspektionen.se. We ensure that all new employees are provided with this Privacy Policy to best protect your Personal Data.
Friluftsvaror continuously evaluates this Privacy Policy.
17. Third-party terms and conditions
Our services may in some cases be subject to third-party terms and conditions. Friluftsvaror is not responsible for such third parties' use of your Personal Data as they are solely responsible for the Processing of your Personal Data. Therefore, it is important that you, as a customer, consider and read through the terms and conditions from third parties, including in connection with the use of our payment service on Friluftsvaror.se and the service for choosing the delivery of the goods you ordered from us, where payment service providers and shipping companies Process your Personal Data in accordance with their own terms and conditions. The same applies if there is a link on Friluftsvaror.se that links to other websites.
We use Klarna as our payment partner at checkout. This means that we may need to transfer parts of your personal data to Klarna's user interface so that the payment can be handled and completed. Your personal data is handled in accordance with Klarna's privacy policy.
18. Amendment of the Privacy Policy
Friluftsvaror reserves the right to amend this Privacy Policy when we deem it necessary to comply with applicable law. Such amendments are primarily prompted by any changes in law, due to statements from supervisory authorities or other bodies that issue opinions regarding the Data Protection Regulations. Furthermore, this Privacy Policy will be updated as needed due to changes concerning our goods and services.
We will inform you well in advance before the changes come into effect.
19. Contact us
If you have questions regarding this Privacy Policy or concerning the Processing of your Personal Data, wish to make a request in accordance with the Privacy Policy, or if you want to report a violation of this Privacy Policy, etc., you are welcome to contact us.
Friluftsvaror Nordic AB
Email: kundtjanst@friluftsvaror.se